In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I’ve been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we’ve spent close to three hours on the phone tossing back and forth a few questions. We’ll be referring to him as Chip throughout the series.
I’m continuing this series from my chat with Chipotle, not because I’m afraid of niche markets, healthy food, and helping local farmers. Rather, I have a strong disrespect for the use of fear marketing, fueling misinformation, and a lack of respect for the work American farmers and ranchers are doing today. Be sure to skip back and read Part 1 and Part 2 of the series.
As our conversations have…
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