My Challenge to Chipotle on CNN Eatocracy

Beef Runner

...but probably not marketing with integrity. …but probably not marketing with integrity.

Chipotle Mexican Grill is at it again with their “Food With Integrity” campaigns. This time, they’ve spent $1 million on a four-part series of :30 videos on Hulu titled “Farmed and Dangerous”. This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the issues that arise in the video series. Don’t use this opportunity to lash out or be defensive toward others.

“No one has ever made himself great by showing how small someone else is.” Irwin Himmel

Here’s a copy of  my CNN post. Click here to read the full entry on Eatocracy and be sure to join in the comments section.

Farmers and Ranchers are upset about how a burrito company is portraying their business. If you haven’t seen them already, Chipotle has run a series of ads during the past few…

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About iCattleMgr

Livestock management app developer View all posts by iCattleMgr

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